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Red Bull tycoon Dietrich Mateschitz marketed it as a magic potion, writes CHRISTOPHER STEVENS | Daily Mail Online
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Dietrich Mateschitz, marketing genius behind the energy drink Red Bull and Formula 1 team owner – obituary
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Billionaire Red Bull owner Dietrich Mateschitz, who claimed to drink 10 cans of energy drink a day, dies at 78 | Fox Business
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